HOW WELL DO WE KNOW OUR CLIENT?
Updated: Aug 5, 2020
Ram Bar-Dea, Co-Founder & CEO
The healthcare conversation today revolves around client-centric care, patient satisfaction, personalized treatment and communication, adapted plans, and patient engagement. Sure, clients have the right to be viewed as individuals. In fact, they are consumers, demanding a product called - personalized care. Furthermore, improving any healthcare system is essential in order to deliver better quality care, at a lower cost, is also critically important to long-term economic well-being.
But can we do all of that without the true knowledge of each and every client?
Can we provide personalized care if we don’t know each client - deeply? What they fear, how they behave, what their day-to-day life is like, which family member has the greatest influence on them, are they lonely, which barriers to the treatment they face?
The challenge begins with overworked caregivers, exhausted resources, and under-budgeted systems. For example, an aid in ‘Assistant Living’ environment has tens of clients to care for. To track each client, learn their patterns, remember their history, and follow their treatment plan takes time. Precious time that needs to be divided among all residents.
Another good example is the cardiac clinic. The caregivers need to make sure each patient sticks to their regime on the road to recovery. Does the caregiver really know why the client didn’t show up to treatment, or if they took their medication regularly? Do caregivers have time to make an individual phone call to find out, and if so – do they know the right thing to say to each client?
SMS & WhatsApp messages – impersonal
Under the recent pandemic of COVID-19 and isolation, much of the engagement required digital communication. More than ever before. But there is a limit to how far the SMS or WhatsApp messages can reach. Text messages tend to be automatic, one-size-fits-it-all, and far from personal. Messages are less likely to motivate the client, if they don’t include the right text, at the right time, in the right tone.
Personalized engagement, in seconds.
Well-Beat understands the challenges of the healthcare system – from both the provider and client’s point of view. This is the reason we created a unique technology to help understand the client’s hidden drivers and barriers for non-adherence to treatment. In a matter of seconds, Well-Beat is able to improve the communication with each client and motivate them to better healthcare outcomes.
The learning process is on-going and doesn’t stop at an initial questioner or information collection. Well-Beat follows the client’s real-time progress, while also integrating with the various Omni-channels. It then equips the caregivers with the right communication schedule, so they no longer have to remember each detail about the client. Well-Beat does it all.
Text messages are no longer impersonal but rather adapted to what each client needs to hear when they need to hear it. Although they are automatic, messages relay on the intelligence and understanding gathered throughout.
We invite you to learn more about Well-Beat. Contact us today to schedule a one-on-one meeting with our team.